LED廣告屏成為城市傳媒新業態 二維碼
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發(fa)表時(shi)間:2017-02-24 04:55來源:LED廣告屏(ping) LED廣告屏成為城市傳媒新業態,現在的廣告劈天蓋地,LED廣告屏現在已經取代之前的固態形式,以動感的效果及色彩鮮艷的美感觸動每一位受眾人群,現在LED廣告屏回報(bao)也(ye)很(hen)高,我們(men)(men)有客戶計(ji)算過裝一(yi)(yi)(yi)(yi)面80平米LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)6個月可收回成(cheng)(cheng)本(ben)(ben)。隨著(zhu)科技的(de)(de)(de)(de)(de)(de)(de)(de)不斷發展(zhan)(zhan)(zhan),人(ren)(ren)(ren)們(men)(men)生(sheng)活(huo)節(jie)奏(zou)將(jiang)不斷提(ti)(ti)高,LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)快速發展(zhan)(zhan)(zhan),幾乎占(zhan)領(ling)(ling)了人(ren)(ren)(ren)們(men)(men)所(suo)能(neng)(neng)(neng)感覺(jue)到(dao)的(de)(de)(de)(de)(de)(de)(de)(de)眾(zhong)多(duo)領(ling)(ling)域(yu)。 相信大家(jia)(jia)(jia)在(zai)(zai)(zai)上(shang)(shang)(shang)下(xia)(xia)班的(de)(de)(de)(de)(de)(de)(de)(de)車(che)(che)(che)站、地鐵上(shang)(shang)(shang)、路(lu)邊,都(dou)能(neng)(neng)(neng)看到(dao)戶外(wai)LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)。作為(wei)最新(xin)的(de)(de)(de)(de)(de)(de)(de)(de)現代傳媒工具之一(yi)(yi)(yi)(yi),以(yi)其獨(du)特(te)的(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)效(xiao)果,向(xiang)人(ren)(ren)(ren)們(men)(men)展(zhan)(zhan)(zhan)示了其無窮的(de)(de)(de)(de)(de)(de)(de)(de)魅力(li)(li)。越(yue)(yue)來越(yue)(yue)多(duo)的(de)(de)(de)(de)(de)(de)(de)(de)商(shang)(shang)(shang)家(jia)(jia)(jia)把LED屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)戶外(wai)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao),作為(wei)其新(xin)一(yi)(yi)(yi)(yi)代的(de)(de)(de)(de)(de)(de)(de)(de)宣(xuan)傳陣地。隨著(zhu)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)形(xing)式日(ri)益豐富,戶外(wai)LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)這一(yi)(yi)(yi)(yi)新(xin)興的(de)(de)(de)(de)(de)(de)(de)(de)媒體(ti)(ti)(ti)工具被(bei)廣(guang)(guang)(guang)(guang)(guang)泛地融(rong)入(ru)(ru)到(dao)人(ren)(ren)(ren)們(men)(men)的(de)(de)(de)(de)(de)(de)(de)(de)生(sheng)活(huo)之中(zhong)(zhong)(zhong)(zhong)。自(zi)LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)誕(dan)生(sheng)以(yi)來,人(ren)(ren)(ren)們(men)(men)為(wei)它絢麗(li)的(de)(de)(de)(de)(de)(de)(de)(de)色(se)彩、清晰的(de)(de)(de)(de)(de)(de)(de)(de)畫(hua)面、超(chao)強的(de)(de)(de)(de)(de)(de)(de)(de)視覺(jue)沖(chong)擊,優(you)越(yue)(yue)的(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)覆蓋率(lv)所(suo)嘆(tan)服。它無與(yu)倫比的(de)(de)(de)(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)效(xiao)應(ying)日(ri)益凸顯(xian)。LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)多(duo)樣(yang)的(de)(de)(de)(de)(de)(de)(de)(de)表現形(xing)式吸引到(dao)不同(tong)的(de)(de)(de)(de)(de)(de)(de)(de)受(shou)眾(zhong)人(ren)(ren)(ren)群(qun),正(zheng)是(shi)這些受(shou)眾(zhong)人(ren)(ren)(ren)群(qun),讓(rang)LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)價(jia)(jia)值得(de)到(dao)**化體(ti)(ti)(ti)現。未(wei)來LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)發展(zhan)(zhan)(zhan)前(qian)(qian)景讓(rang)人(ren)(ren)(ren)不可小覷。戶外(wai)全(quan)彩led廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)集(ji)動畫(hua)、字幕(mu)、圖片、視頻(pin)功(gong)能(neng)(neng)(neng)于(yu)一(yi)(yi)(yi)(yi)體(ti)(ti)(ti)。更因(yin)其圖像豐富、功(gong)能(neng)(neng)(neng)多(duo)樣(yang),節(jie)能(neng)(neng)(neng)、長(chang)壽、大容量、數字化、實(shi)時性等(deng)特(te)點(dian),受(shou)到(dao)眾(zhong)多(duo)用(yong)(yong)戶的(de)(de)(de)(de)(de)(de)(de)(de)親睞(lai)。未(wei)來發展(zhan)(zhan)(zhan)方向(xiang),未(wei)來廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)市(shi)場(chang)(chang)(chang)(chang)一(yi)(yi)(yi)(yi)方面還將(jiang)會繼續保(bao)持(chi)(chi)增(zeng)長(chang)的(de)(de)(de)(de)(de)(de)(de)(de)趨勢,但是(shi)另一(yi)(yi)(yi)(yi)方面也(ye)會加劇(ju)一(yi)(yi)(yi)(yi)些中(zhong)(zhong)(zhong)(zhong)小LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)廠(chang)(chang)(chang)家(jia)(jia)(jia)的(de)(de)(de)(de)(de)(de)(de)(de)轉型或者淘(tao)(tao)汰(tai)。從(cong)目前(qian)(qian)國內LED電子(zi)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)行業的(de)(de)(de)(de)(de)(de)(de)(de)競爭(zheng)層面看,國內行業的(de)(de)(de)(de)(de)(de)(de)(de)競爭(zheng)還處在(zai)(zai)(zai)產(chan)(chan)品(pin)(pin)競爭(zheng)層面的(de)(de)(de)(de)(de)(de)(de)(de)早期(qi)(qi),競爭(zheng)關鍵指標主要體(ti)(ti)(ti)現在(zai)(zai)(zai):價(jia)(jia)格、品(pin)(pin)質、交付期(qi)(qi)、售后服務等(deng)幾個方面,現階段LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)價(jia)(jia)格成(cheng)(cheng)為(wei)競爭(zheng)的(de)(de)(de)(de)(de)(de)(de)(de)主要指標。LED行業已(yi)經(jing)步入(ru)(ru)整(zheng)(zheng)合期(qi)(qi),未(wei)來幾年(nian)(nian)(nian)(nian)將(jiang)出(chu)現部分中(zhong)(zhong)(zhong)(zhong)小規模(mo)企(qi)業逐(zhu)步被(bei)淘(tao)(tao)汰(tai)。在(zai)(zai)(zai)整(zheng)(zheng)合階段,有技術(shu)實(shi)力(li)(li)和(he)資本(ben)(ben)實(shi)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)LED電子(zi)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)廠(chang)(chang)(chang)家(jia)(jia)(jia)有望借(jie)用(yong)(yong)資本(ben)(ben)市(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)力(li)(li)量和(he)企(qi)業本(ben)(ben)身技術(shu)和(he)渠道(dao)優(you)勢取(qu)(qu)得(de)快速發展(zhan)(zhan)(zhan)。未(wei)來2-3年(nian)(nian)(nian)(nian),LED電子(zi)廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)業集(ji)中(zhong)(zhong)(zhong)(zhong)度(du)(du)也(ye)將(jiang)快速提(ti)(ti)升。LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)價(jia)(jia)格持(chi)(chi)續下(xia)(xia)降的(de)(de)(de)(de)(de)(de)(de)(de)深層原(yuan)因(yin)在(zai)(zai)(zai)于(yu),擁有實(shi)力(li)(li)的(de)(de)(de)(de)(de)(de)(de)(de)大廠(chang)(chang)(chang)商(shang)(shang)(shang)希(xi)望通過價(jia)(jia)格戰(zhan)將(jiang)部分中(zhong)(zhong)(zhong)(zhong)小規模(mo)廠(chang)(chang)(chang)商(shang)(shang)(shang)淘(tao)(tao)汰(tai)。價(jia)(jia)格戰(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)后果不僅僅導(dao)致某些小廠(chang)(chang)(chang)家(jia)(jia)(jia)因(yin)實(shi)力(li)(li)和(he)資金(jin)不足(zu)而(er)(er)垮(kua)掉和(he)大廠(chang)(chang)(chang)家(jia)(jia)(jia)利潤率(lv)的(de)(de)(de)(de)(de)(de)(de)(de)下(xia)(xia)降,也(ye)導(dao)致了LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)行業的(de)(de)(de)(de)(de)(de)(de)(de)混亂局(ju)面。近年(nian)(nian)(nian)(nian)來,國際一(yi)(yi)(yi)(yi)線LED供(gong)(gong)貨(huo)商(shang)(shang)(shang)已(yi)逐(zhu)漸(jian)減少在(zai)(zai)(zai)背光與(yu)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)市(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)比重,轉而(er)(er)支(zhi)持(chi)(chi)在(zai)(zai)(zai)車(che)(che)(che)用(yong)(yong)與(yu)其他利基型應(ying)用(yong)(yong)。車(che)(che)(che)用(yong)(yong)LED領(ling)(ling)域(yu)儼然(ran)(ran)已(yi)成(cheng)(cheng)為(wei)傳統LED供(gong)(gong)應(ying)商(shang)(shang)(shang)的(de)(de)(de)(de)(de)(de)(de)(de)避風(feng)港。2017年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)LED產(chan)(chan)業受(shou)惠于(yu)LED市(shi)場(chang)(chang)(chang)(chang)價(jia)(jia)格止穩(wen),加上(shang)(shang)(shang)車(che)(che)(che)用(yong)(yong)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)領(ling)(ling)域(yu)的(de)(de)(de)(de)(de)(de)(de)(de)快速成(cheng)(cheng)長(chang),前(qian)(qian)瞻產(chan)(chan)業研究院《LED行業市(shi)場(chang)(chang)(chang)(chang)前(qian)(qian)瞻與(yu)投資戰(zhan)略(lve)規劃分析報(bao)告(gao)(gao)(gao)(gao)(gao)(gao)》預估,2017年(nian)(nian)(nian)(nian)的(de)(de)(de)(de)(de)(de)(de)(de)車(che)(che)(che)用(yong)(yong)LED產(chan)(chan)值將(jiang)達到(dao)28.17億(yi)美(mei)金(jin)(約合人(ren)(ren)(ren)民幣194.70億(yi)元),同(tong)比增(zeng)長(chang)14.8%。其中(zhong)(zhong)(zhong)(zhong)中(zhong)(zhong)(zhong)(zhong)國市(shi)場(chang)(chang)(chang)(chang),以(yi)小間距LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)崛(jue)起引領(ling)(ling)LED廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)發展(zhan)(zhan)(zhan)的(de)(de)(de)(de)(de)(de)(de)(de)趨勢明(ming)顯(xian),市(shi)場(chang)(chang)(chang)(chang)呈(cheng)現出(chu)2016年(nian)(nian)(nian)(nian)小間距led顯(xian)示產(chan)(chan)品(pin)(pin)高度(du)(du)火(huo)爆的(de)(de)(de)(de)(de)(de)(de)(de)局(ju)面,預計(ji)在(zai)(zai)(zai)未(wei)來仍(reng)可保(bao)持(chi)(chi)20%—30%的(de)(de)(de)(de)(de)(de)(de)(de)穩(wen)定增(zeng)長(chang)。在(zai)(zai)(zai)全(quan)球(qiu)(qiu)節(jie)能(neng)(neng)(neng)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)政策(ce)、廠(chang)(chang)(chang)商(shang)(shang)(shang)積(ji)極投入(ru)(ru)以(yi)及LED屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)價(jia)(jia)格持(chi)(chi)續下(xia)(xia)滑帶(dai)動下(xia)(xia),2016年(nian)(nian)(nian)(nian)全(quan)球(qiu)(qiu)led廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)規模(mo)為(wei)160億(yi)美(mei)元,未(wei)來隨著(zhu)LED屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)性價(jia)(jia)比持(chi)(chi)續提(ti)(ti)高以(yi)及全(quan)球(qiu)(qiu)節(jie)能(neng)(neng)(neng)環保(bao)政策(ce)日(ri)益嚴謹(jin),預計(ji)在(zai)(zai)(zai)2020年(nian)(nian)(nian)(nian),全(quan)球(qiu)(qiu)led廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)的(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)規模(mo)將(jiang)達到(dao)310億(yi)美(mei)元整(zheng)(zheng)體(ti)(ti)(ti)看來,目前(qian)(qian)LED產(chan)(chan)業的(de)(de)(de)(de)(de)(de)(de)(de)幾項主流應(ying)用(yong)(yong)包括手機應(ying)用(yong)(yong),中(zhong)(zhong)(zhong)(zhong)大尺寸(cun)面板背光等(deng)應(ying)用(yong)(yong),將(jiang)因(yin)OLED的(de)(de)(de)(de)(de)(de)(de)(de)崛(jue)起而(er)(er)逐(zhu)年(nian)(nian)(nian)(nian)下(xia)(xia)滑。但由(you)于(yu)各(ge)家(jia)(jia)(jia)LED廠(chang)(chang)(chang)商(shang)(shang)(shang)紛(fen)紛(fen)投入(ru)(ru)汽(qi)車(che)(che)(che)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu),以(yi)及小間距廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)領(ling)(ling)域(yu),因(yin)此整(zheng)(zheng)體(ti)(ti)(ti)的(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)(chang)(chang)仍(reng)呈(cheng)現增(zeng)長(chang)態勢。至(zhi)于(yu)LED屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)幕(mu)雖然(ran)(ran)已(yi)經(jing)是(shi)LED產(chan)(chan)業的(de)(de)(de)(de)(de)(de)(de)(de)**宗應(ying)用(yong)(yong),但由(you)于(yu)滲透率(lv)飽(bao)和(he)以(yi)及競爭(zheng)者眾(zhong),使得(de)整(zheng)(zheng)體(ti)(ti)(ti)產(chan)(chan)值出(chu)現成(cheng)(cheng)長(chang)趨緩的(de)(de)(de)(de)(de)(de)(de)(de)狀態。目前(qian)(qian)中(zhong)(zhong)(zhong)(zhong)國led廣(guang)(guang)(guang)(guang)(guang)告(gao)(gao)(gao)(gao)(gao)(gao)屏(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)(ping)巨(ju)頭,正(zheng)積(ji)極進(jin)行海外(wai)市(shi)場(chang)(chang)(chang)(chang)的(de)(de)(de)(de)(de)(de)(de)(de)新(xin)布局(ju),并(bing)通過收購國外(wai)LED企(qi)業,在(zai)(zai)(zai)海外(wai)成(cheng)(cheng)立(li)分公司(si),建立(li)海外(wai)led顯(xian)示產(chan)(chan)品(pin)(pin)倉儲基地,完(wan)善海外(wai)供(gong)(gong)應(ying)鏈(lian)體(ti)(ti)(ti)系(xi)建設(she),積(ji)極提(ti)(ti)升品(pin)(pin)牌(pai)形(xing)象,并(bing)取(qu)(qu)得(de)較大的(de)(de)(de)(de)(de)(de)(de)(de)經(jing)濟(ji)收益成(cheng)(cheng)效(xiao)。 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